How Much Does It Cost to Sell Art at a Con
Pricing artwork is i of the near complex tasks that emerging artists face up, especially when they showtime begin to piece of work with galleries and start to establish their art business. It's like shooting fish in a barrel to see by reading art business articles and books on art marketing that the opinions of the experts on how to price your artwork vary.
To make information technology even more complicated, we artists sometimes price with our emotions. Some artists overprice their work in guild to impress viewers, hoping to make the artwork expect more valuable. Sometimes this works, just usually only when the collector is naive or when the artwork is spectacular and gets the attention of serious collectors.
When I price with my emotion, I tend to lower my prices because I feel sorry that the collector has to spend so much. Now, don't get on me for this … information technology's the truth. I'one thousand an compassionate blazon, but I need to be careful to not toll my piece of work based on how I feel virtually it or collectors. In other words, I need to await at how to sell and price my artwork objectively.
Learn how to sell your art with our guide to fine art business success! Get your FREE guide, here.
Putting emotions aside, allow me share a simple formula that many of my professional person artist friends have used when showtime starting to sell their work. I still employ this formula. Remember that the price of your artwork reflects your position and reputation in the art-selling world more than than what your fine art looks like. If you're relatively unknown to collectors and don't have many credentials you really tin can't get the same prices as artists who do accept won competitions or shown in galleries.
When yous're first starting out, it's a expert idea to make your work as affordable as you lot tin can while being able to brand a minor turn a profit. Don't accuse and so piddling that you don't break fifty-fifty. Call back that galleries often take a 50 pct commission from sales, then you'll have to take that into consideration.
Price Your Artwork with this Formula
1. Multiply the painting'due south width by its length to arrive at the total size, in foursquare inches. And so multiply that number by a set dollar amount that's appropriate for your reputation. I currently apply $6 per square inch for oil paintings. Then calculate your cost of sheet and framing, and then double that number. For instance: A xvi"-x-xx" oil-on-linen landscape painting: 16" ten twenty" = 320 foursquare inches. I price my oil paintings at $half-dozen per square inch. 320 ten 6 = $1,920.00, and I round this downwardly to $1,900.
2. My frame, canvas and materials cost me $150.00 (I buy framing wholesale). I double this price and so that I'll get it all dorsum when the painting sells at the gallery. Otherwise, I'k subsidizing the collector by giving him or her the frame for complimentary. $150 x 2 = $300.
3. And so I put it all together: $ane,900 + $300 = $2,200 (the retail cost). When the painting sells from a gallery, my cut after the l percent commission is paid comes to $950 for the painting and $150 for the framing, for a total of $1,100.
For much larger pieces, I'll bring the toll per square inch down a notch … perhaps a dollar or two lower so that I don't price my work across what my reputation can sustain. Alternately, for smaller works, I'll increase the dollar per foursquare inch considering minor works take most as much effort equally larger works, and I need to be compensated for my expertise, even when the work is miniature.
This is not the only way to price your artwork, but it'due south one that keeps my prices consistent. Go on in mind that my prices were much lower 10 years ago when my artwork was relatively unknown to collectors. It'southward important to note here that when I have a groovy selling year, I raise my prices by x percentage. When the economy is poor or my sales are tiresome, I don't heighten prices at all.
I hope this volition give you a place to beginning. If you lot're just selling at local outdoor shows and are entering the art market, I would suggest that y'all keep your dollar amount much lower than mine. I've been selling my piece of work for xiv years. There are ways that I could increase the worth and therefore the price of my art, merely I'll talk about that in a later blog post.
- Lori
Lori Woodward is a talented artist who non only sells paintings, but creates advisory blogs for the art community. To learn more from Lori and read more about working as an artist, visit her website, here.
Source: https://www.artistsnetwork.com/artist-life/a-simple-formula-for-pricing-artwork/
Postar um comentário for "How Much Does It Cost to Sell Art at a Con"